Specialized Channels - Channel Blog

The times they are a changing – new partners new challenges new opportunities

Rod Baptie

Friday, 23 February 2018

Channel Sales Channel Programs & Training Specialized Channels Channel Strategy

The times they are a changing – new partners new challenges new opportunities By: Rod Baptie So, sang Bob Dylan in 1964 and it couldn’t be more true of our industry today. We are facing more and more rapid, Channel change than at any point since the initial evolution of the technology Channels in the early 80’s. And like all times of change there will be winners, losers and new models emerging. Those that grasp the...

Why you NOW need to understand GDPR if you are in or trade in Europe

Olivier Choron

Thursday, 23 February 2017

Specialized Channels Other Issues Marketing Channel Strategy Channel Programs & Training

With our GDPR webinar, on the 8th March which Ian Moyse (Industry Cloud leader & Non Exec director of a GDPR training Organisation) is presenting in, Ian has kindly provided us with a fantastic article to share with you all. You may have heard the term GDPR (General Data Protection Regulation) and if not you certainly will. As we approach May 25th 2018, when this becomes European law, the noise around this will grow. Don’t...

GAME ON: Marketers versus Partners

Olivier Choron

Monday, 20 February 2017

Specialized Channels Marketing Channel Strategy Channel Sales Channel Programs & Training

Imagine this. You’re in a room with 60 technology vendor and partner representatives, with a no-holds-barred remit to make the deal of the century. What would you do? It’s exactly what happened at our latest Channel Meet Up event, held in Google UK’s prestigious Town Hall. Instead of the usual conference approach of presentations, we brought in Jim Wallman from Past Perspectives, a strategic gaming company, to create a scenario where our attendees could work...

A Portal that suits vendors and channel partners

Olivier Choron

Friday, 10 February 2017

Channel Sales Channel Strategy Marketing Specialized Channels

Partner portals, where to start? They’re such a bugbear for many brands. Realistically, partners not only work with you, but also with many other suppliers, your competitors, each trying to make sure that partners never leave their portals. So how can you possibly begin to encourage partners to stay engaged with yours? It’s a tricky one! That’s why in a recent webinar we asked experts, Cath Hackett- Transformation Director- Go to Market...

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partner portals partners portals

10 Reasons to attend Specialized Channel Focus

Rod Baptie

Wednesday, 07 September 2016

Specialized Channels

Specialized Channel Focus is a conference gathering the most knowledgeable experts selling products generating hundreds of millions of dollars in sales through Specialized Channels such as CPAs, Advertising Agencies, Management consultants, Retail and HR consultants and many more! You'll walk away with the knowledge to help your company drive millions of dollars' worth of sales through these types of partners. Still not sure if this conference is right for you? Here are 10 reasons you would...

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Trailblazing Specialized Channels

Larry Walsh

Tuesday, 21 June 2016

Specialized Channels

The 2112 Group and Baptie & Co. have partnered to define and expand the evolution of niche and emerging channels with a new research project that culminates in the new Specialized Channel Focus conference. By Larry Walsh In the early days of the channel, it was relatively easy to define a partner. Resellers, systems integrators, and independent software vendors were organizations that would take products to market and add value for the end customer. Today, a...