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Taylor Macdonald, VP WW Channels, Intacct
Access a copy of the presentation by Taylor Macdonald, former VP Worldwide Channels and Sales Alliances, at Deltek, where he gives best practice ideas in successfully building a channel to help gain entry into a new market sector.
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Mark Emanuelson, Director, Atlantic Technologies S.p.A.
Emerging markets present channel leaders with both an opportunity and a challenge. Some see the high growth potential in new untapped markets. Others see challenges of growing where programs and partners are not as developed. Often times, the opinion o ...
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Javier Cuellar, Channel and Field Sales Director, Citrix
Latin America has a diverse market of over 20 countries, some very large and many very small. When trying to move into these markets, having the right distribution structure is key to success. You must consider a number of things including whether to choo ...
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William Gilsing, VP Global Channel Strategy, hawkeye Channel, USA
With nearly a 75% increase in sales through indirect channels over the past decade, channel partners have become a key conduit in reaching a broad customer base—and incentives are critical to driving business results through indirect channels. Incentive p ...
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Sandy Carter, General Manager, IBM Ecosystems and Social Business, USA
This white paper by Sandy Carter shares lessons learned by IBM on social media marketing and covers an IBM approach to adding social media into its marketing mix. It explains and emphasises that the philosophy on social media is that the best use is to mi ...
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