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Job Title: Founder

PRESENTATION: Best Practice in MDF Utilization and Effectiveness

Michael Kelly, ,

www.tslmarketing.com

Download the PDF Slides of Mike Kelly's webinar Best Practice in MDF Utilization and Effectiveness. Many technology Vendors worldwide struggle with getting their Partners to engage with them on co-marketing campaigns that drive both revenue and market ...

Webinar: Channel partners’ honest view of social media

Olivier Choron, ,

www.purechannelapps.com

Get an insight from channel partners around their social media challenges, what they need from their vendors and in reality what they are currently receiving. It’s time to make a change, and receive the exposure you and your channel partners deserve.

Category:Marketing
WEBINAR: Channel Sabermetrics Driving Partner Performance

Sanjoy Chatterji, ,

Remember the movie Moneyball? While it was entertaining, it also provided some important lessons for channel management. Billy Beane of the Oakland A’s used smart analytics to reveal the most important predictors of a player’s potential - analysis that tr ...

WHITEPAPER: Closed Loop Reporting: Tracking and Measuring Results to Prove Return on Investment in Marketing Campaigns

Michael Kelly, ,

www.tslchannels.com

Every B2B company is looking for ways to improve their conversions. In the case of marketing and sales, knowledge is power, and a closed loop reporting process can help companies understand their current performance, plan future goals, and track progress ...

Telephone+353 5991 36700
Webinar replay: Is there an ideal partner portal?

Olivier Choron, ,

Cath Hackett, Transformation Director - Go to Market Strategy at Konica Minolta, and Gary Morris, CEO and Founder at Successful Channels Inc., will discuss their portal best practices. From resources they share to results they have achieved, they wil ...

Category:Webinars
WHITEPAPER: Measuring the ROI of Marketing Campaigns

Michael Kelly, , ,

www.tslmarketing.com

In today’s economy, it is more important than ever understand how every marketing dollar is being spent, and what benefits marketing campaigns are providing to a company. By planning for and tracking the Marketing Return on Investment (ROI), companies ca ...

WHITEPAPER: Best Practices in Developing Accountable Channel Marketing Programs

Michael Kelly, ,

www.tslchannels.com

There is general recognition across the marketing and sales industry that simply generating leads with partners is not enough. Today it is also critical to generate accountability with all stakeholders involved and to be clearer with all parties concernin ...

PRESENTATION: "Socially" Empower your Channel Partners

Olivier Choron, ,

www.purechannelapps.com

With social media now strongly implanted in B2B environments across the globe, vendors and marketers need to re-assess their existing (or lack of) social media strategy. Using Twitter, Facebook and LinkedIn to reach out to new and existing partners may ...

WEBINAR: Show Me The Money! How Good Channel Data Improves Incentive Payments

Ted Dimbero, ,

www.zymesolutions.com

Are your incentive programs and payments giving you a post-holiday hangover? Is your year-end channel data crunch making you wish for an automated, reliable solution for channel visibility? Learn how companies can improve business processes such as inc ...

WHITEPAPER: Is Email Still an Effective Channel Marketing Tool?

Oliver Choron, ,

www.purechannelapps.com

In this purechannels whitepaper we share some thoughts and handy tips, to enable you to deliver powerful, integrated and measurable email marketing campaigns to your partners.

Category:Marketing
WHITEPAPER: Partner Relationship Management (PRM) Beyond the Portal: Creating Advantage by Leveraging Partner Individuality

Olivier Choron, ,

www.purechannelapps.com

Executive Summary The mechanics sound simple - build an effective channel by creating a tiered group of selected partners to deliver your objectives.The reality, seen by many vendors as a disadvantage, is that partners are not an homogenous mass, ready ...

Telephone+44 (0)1424 774 925
WHITEPAPER: Forget about a Social Media Strategy – You need a Content Delivery Strategy

Oliver Choron, ,

www.purechannelapps.com

At every meeting we have recently attended, our customers and prospective clients have been talking about their social media strategy. How to get one… how to improve it… how to manage it… What isn’t being talked about anywhere near as much is the content ...

Category:Marketing
WHITEPAPER: Social on Demand - Solutions Overview

Olivier Choron, ,

www.purechannelapps.com

What if your partners could publish your content directly to their customers via Facebook, LinkedIn and Twitter... all in real-time and with targeted posts? Now they can! With socialondemand™ - a revolutionary patent-pending* web-based solution from purec ...

Category:Marketing
WHITEPAPER: Measuring the ROI of Marketing Campaigns

Mike Kelly, ,

www.tslchannels.com

In today’s economy, it is more important than ever understand how every marketing dollar is being spent, and what benefits marketing campaigns are providing to a company. By planning for and tracking the Marketing Return on Investment (ROI), companies ca ...

Category:Marketing
WHITEPAPER: Managing “unmanageable partners” - Desirable and Possible!

Olivier Choron, ,

www.purechannelapps.com

This white paper from purechannels covers the subject of how to constructively engage with the myriad of smaller tier 3 and 4 resellers that many vendors know could deliver good business for them, but because they are numerous and typically small companie ...

WHITEPAPER: Effective Channel Partner Management Top Vendor Challenges

Olivier Choron, ,

www.purechannelapps.com

Executive Summary Build it and they will come. Unfortunately, this isn’t the case when building an indirect channel. There are a number of common issues that channel sales, marketing or operations staff will come across. Here we take a look at some of ...

Telephone+44 (0)1424 774 925
WHITEPAPER: Enabling Partners to Win “White Space” Business

Michael Kelly, , ,

www.tslmarketing.com

First, it is more difficult for any lead generation team to gain traction and identify opportunities in those accounts. Whether it is a vendor lead generation team, business partner, or agency team, it is going to be tougher to break into those accounts i ...

WHITEPAPER: B2B Email Newsletters - Best Practices

Andrew Sanderson, ,

This white paper describes best practice insights for B2B email newsletters gained by SAP’s in-house global email marketing team. At SAP, email newsletters cover a wide range of specialist themes. There are seventeen email newsletters for customers & p ...

Category:Marketing
WHITEPAPER: Advantages of Online Media in Marketing

Andrew Sanderson, ,

Executive Summary As a marketing director, you want to initiate a marketing strategy that is accountable, measurable and transparent. It makes sense to focus on direct marketing since its techniques provide a closed loop in which, customer response nat ...

Category:Marketing
WHITEPAPER: Deal Registration - More Partner Loyalty Less Channel Conflict

Olivier Choron, ,

Executive Summary In this whitepaper purchannels look at how to gain partner loyalty through Deal Registration. But we understand that one size does not fit all - does deal registration works for you? And if it does, how do we keep it simple. If you ...