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Three Steps To Ensure Your MDF Allocation Drives Growth In 2015

  In this first article of a two part series, ZS Associates Principal John DeSarbo and Semdrive Executive Vice President of Sales Darren Yetzer look at changes in IT buyer behavior and the need for vendors to modify their strategies accordingly. "Three Steps To Ensure Your MDF Allocation Drives Growth in 2015” was originally published by Channel Marketer Report on November 11, 2014. IT buyer behavior continues to change, and vendors are acting accordingly. Customers increasingly...
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CRAIG’S VIEW: SERVICE PROVIDER AS A CHANNEL (SPAAC)

As the cloud becomes more pervasive in today’s IT environment, new business models are forming – which of course bring on new acronyms!  My latest, “SPaaC”, describes how Service Providers are becoming more ‘front and center’ in the Solution Provider community.  In fact, several of the largest Solutions Provider Partners in the channel like Presidio, Dimension Data and Logicalis are creating special practices to embrace the Service Provider model. This is indicative of the changing landscape...
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patricia rush
Great article Craig.
Wednesday, 15 October 2014 5:05 PM
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Learn How Social Selling Can Help Fill Your Pipeline. Join Us September 30!

Get up to speed on the latest strategies and tools to use social media to expand your relationships, grow awareness for your solutions, and add new leads to your sales pipeline. Join our Social Selling Webinar specifically tailored to help Brocade channel partners sell, and get a hands-on introduction to Brocade’s new resource to provide you with ready-made social content that you can easily customize and push out to your social media channels. When: September 30...
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Transitioning a Partner Business to the Cloud

So what are the keys for a partner wanting to build a Cloud business?  Since the launch of the Cloud Services Community www.Cloudservicescommunity.org I’ve been speaking to a number of partners about this and there are a number of key lessons they have been prepared to share with me.  Firstly it is still the case that the predominant players in the Cloud space are born in the Cloud partners. Why is that? Well if you’ve built a business...
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