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WEBINAR: Get Industry Insights to Solving the Biggest Channel Data Management Challenges

Jeremy Miller, ,

channelinsight.com

This 45-minute webinar presented the high-level benchmark results of the Channel Data Management survey recently conducted by Baptie & Associates & Channelinsight. The survey focused on the importance of having access to timely and accurate channel data i ...

WEBINAR: Building Value with Partners by Offering a Competitive Difference. Lessons Learned from a Technology Leader

Ian Hutchieson, ,

www.iclployalty.com

The channel is changing, time to market is moving faster, knowing how to stay relevant is challenging. Knowing which Partners to target, invest in, while everything around them (and you) is evolving. Giving them enough reasons to consider your brand and ...

WHITEPAPER: Incentives in EMEA: Consolidation and Pre-Sales Enablement Support Channel Transformation

Ian Hutchieson, ,

www.iclployalty.com

One of the realities of channel transformation today is a vigorous competition among vendors to attract the best channel partners. Incentive programs are one of the key means by which vendors attract – and retain - quality partners and can be a signifi ...

WEBINAR:  Loyalty lessons from global brands - learn how to turn your channel partners into fans and drive engagement

Ian Hutchieson & Stuart Evans,

www.iclployalty.com

How do you increase partner engagement and boost your channel loyalty? B2C companies have finely honed loyalty strategies to help them win and retain customers in highly competitive industries. Channel partner programs can benefit from B2C companies a ...

WHITEPAPER: Strategic to Tactical: Routes to Market Mapping

Tony Clarke, ,

www.iclployalty.com

Different partners suit different products. This whitepaper explores the best ways of mapping products, marketing with and through partners and even changing the position your products map in. Illustrated with a range of case studies, it is both an int ...

Tony Clarke, ,

Executive Summary Airlines have been using points-based programs to encourage certain kinds of buying behaviour, target specific customers and collect data since the 1980s. Several IT companies are starting to use similar programs to encourage their ...

Tony Clarke, ,

Executive Summary This detailed study of the various channel loyalty programs illustrates how they can go wrong and the ways they can be used for maximum effect.

PRESENTATION: New Market Channel Building Best Practice

Taylor Macdonald, ,

us.intacct.com

Access a copy of the presentation by Taylor Macdonald, former VP Worldwide Channels and Sales Alliances, at Deltek, where he gives best practice ideas in successfully building a channel to help gain entry into a new market sector.

Category:Webinars
PRESENTATION: Brand Integrity

Lawrence Hurst, ,

www.intel.com

Access the presentation given by Lonnie Hurst, Corporate Product Anti-Fraud Protection Manager, Intel, where he discusses some best practice in ensuring your company has an effective brand protection strategy in place, and how this can increase your globa ...

Category:Marketing
WEBINAR: Five Ways to Jumpstart Your 2012 Partner Programs

Jon Whitlock, ,

www.kaspersky.com

Looking for better ways to enable your channel in 2012? Partners and salespeople are busier and more mobile than ever. They expect to have the right information “in the moment” wherever they are – on the road, via smartphones and mobile devices. Learn ...

Category:Webinars
WEBINAR: Three Channel Communication Strategies that Grab Attention and Drive Revenue

Jon Whitlock, ,

www.kaspersky.com

Email and other traditional ways to reach partners are resulting in declining response rates and mindshare. In today’s mobile and social media driven environment, how can you grab the attention of your channel partners and move them to action? Learn ...

WEBINAR: Demand Generation: Provide New Content That Enables Channel Partners To Drive Sales

Jon Whitlock, ,

www.kaspersky.com

Listen to the recorded webinar by Jon Whitlock, former Vice President Channel Solutions, Brainshark & Martha Stuart, Director, North America Marketing at Sophos, describes how Sophos supports its partners demand generation and communications efforts with ...

Category:Channel Sales
Telephone866-328-5700
WHITEPAPER: Simply Better

Patrick Barwise, ,

Executive Summary Professor Patrick Barwise of London Business School explores what really makes businesses stand out from the crowd. He argues that, rather than having to offer something unique to attract business, customers generally buy the brand t ...

PRESENTATION: Collaborative Marketing

Tim Furey, ,

View the presentation for a webinar by Tim Furey, Chairman and CEO of MarketBridge, and Duncan Avis, Senior Vice President and General Manager of MarketBridge, explain how collaborative channel marketing enables channel executives and their partners to be ...

Category:Marketing
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WHITEPAPER: Selling Skills

Isobel Rimmer, ,

Just how can companies compete in today’s market; growing sales revenue, maintaining sales margins, accessing more customers? How can vendors maximise the potential of their sales teams and those of their partners and resellers?

WEBINAR: Skill Sets Channel Account Managers Need

Isobel Rimmer, ,

Listen to a recorded webinar by Isobel Rimmer, Managing Director of Masterclass discussing the importance to ensure channel account managers have the skills needed to understand partner business models. Isobel outlines how to develop the expertise requ ...

WHITEPAPER: Building A ‘Best In Class’ Enterprise Channel In Latin America

Monique Gibelli, ,

www.microsoft.com/en-gb/

This white paper by Monique Gibelli focuses on building a best in class Latin America enterprise channel based mainly on the author’s experiences whilst working at Nortel Networks, Citrix and Microsoft. It starts with a review of what comprises a typical ...

Telephone001 425 882 8080
WHITEPAPER: Selling Successfully to the SMB Market

Michael Haines, ,

www.microsoft.com

Learn how to build the right economies of scale to effectively sell to the Small-Medium Business market. With SMB marketing opportunities continuing to increase, customer demand dynamics changing and distributor focus evolving, channel companies must deve ...

Category:Channel Sales
WEBINAR: What Does it take for a Reseller to Migrate to the Cloud

Wolfgang Ebermann, ,

www.insight.com

Channel Focus Committee is a representative group of senior executives of the IT Industry. Their charter is to discuss and develop key channel trends, develop recipes, whitepapers , best practices which can be leveraged by Vendors and Channel partners to ...

WEBINAR: Building a Distribution Structure for Latin America

Javier Cuellar, ,

www.citrix.com

Latin America has a diverse market of over 20 countries, some very large and many very small. When trying to move into these markets, having the right distribution structure is key to success. You must consider a number of things including whether to choo ...

Category:Regional Issues