Total Members: 7316

This community is proudly sponsored by :

Categories

Library Search

Directory: All Listings 

Filter listings...
WHITEPAPER: Effective Channel Partner Management Top Vendor Challenges

Olivier Choron, ,

www.purechannelapps.com

Executive Summary Build it and they will come. Unfortunately, this isn’t the case when building an indirect channel. There are a number of common issues that channel sales, marketing or operations staff will come across. Here we take a look at some of ...

Telephone+44 (0)1424 774 925
WHITEPAPER: Partner Relationship Management (PRM) Beyond the Portal: Creating Advantage by Leveraging Partner Individuality

Olivier Choron, ,

www.purechannelapps.com

Executive Summary The mechanics sound simple - build an effective channel by creating a tiered group of selected partners to deliver your objectives.The reality, seen by many vendors as a disadvantage, is that partners are not an homogenous mass, ready ...

Telephone+44 (0)1424 774 925
PRESENTATION: "Socially" Empower your Channel Partners

Olivier Choron, ,

www.purechannelapps.com

With social media now strongly implanted in B2B environments across the globe, vendors and marketers need to re-assess their existing (or lack of) social media strategy. Using Twitter, Facebook and LinkedIn to reach out to new and existing partners may ...

WHITEPAPER: Forget about a Social Media Strategy – You need a Content Delivery Strategy

Oliver Choron, ,

www.purechannelapps.com

At every meeting we have recently attended, our customers and prospective clients have been talking about their social media strategy. How to get one… how to improve it… how to manage it… What isn’t being talked about anywhere near as much is the content ...

Category:Marketing
WHITEPAPER: Social on Demand - Solutions Overview

Olivier Choron, ,

www.purechannelapps.com

What if your partners could publish your content directly to their customers via Facebook, LinkedIn and Twitter... all in real-time and with targeted posts? Now they can! With socialondemand™ - a revolutionary patent-pending* web-based solution from purec ...

Category:Marketing
WHITEPAPER: Managing “unmanageable partners” - Desirable and Possible!

Olivier Choron, ,

www.purechannelapps.com

This white paper from purechannels covers the subject of how to constructively engage with the myriad of smaller tier 3 and 4 resellers that many vendors know could deliver good business for them, but because they are numerous and typically small companie ...

WHITEPAPER: Is Email Still an Effective Channel Marketing Tool?

Oliver Choron, ,

www.purechannelapps.com

In this purechannels whitepaper we share some thoughts and handy tips, to enable you to deliver powerful, integrated and measurable email marketing campaigns to your partners.

Category:Marketing
WHITEPAPER: How to do More with Less in Challenging Business Times

Olivier Choron, ,

Executive Summary Credit crunch, recession, downturn... whatever you call it, the gloves are off and the challenge is on. So how do you maintain profitability whilst maximising the business opportunities that still exist?

WHITEPAPER: Deal Registration - More Partner Loyalty Less Channel Conflict

Olivier Choron, ,

Executive Summary In this whitepaper purchannels look at how to gain partner loyalty through Deal Registration. But we understand that one size does not fit all - does deal registration works for you? And if it does, how do we keep it simple. If you ...

PRESENTATION: Incentivising Partners during the Downturn

Mike Morgan, , ,

View the presentation slides from a webcast on how to run simple and cost effective incentive and loyalty programs for the channel that reward incremental sales from committed partners actively engaged in building your pipeline and closing sales.

Category:Webinars
Telephone1 650 351 9150
WEBINAR: Bringing Web 2.0 to the Channel

Elay Cohen, ,

Listen to a recording of a webinar given by Elay Cohen, Vice President of Marketing at Salesforce.com, share best practice on how vendors can bring Web 2.0 to the channel.

Category:Marketing
Tags
WHITEPAPER: Bringing Web 2.0 to the Channel

Elay Cohen, ,

Executive Summary Download this whitepaper on how drive unprecedented levels of stickiness in their partnerships, vendors are looking for ways to further differentiate their programs, while channel partners are asking for more collaboration, more feedb ...

WHITEPAPER: Lead Distribution Best Practice

Elay Cohen, ,

Lead management is a big pain point for many companies. Even if the leads are flowing in at a good pace, it often takes too long to follow up, or worse, some may fall through the cracks entirely. Without measurements, companies are unable to evaluate prog ...

WEBINAR: Increasing Channel Efficiency

Jeff Staley, ,

www.sap.com

Listen to a recorded webcast by Jeff Staley, Director of Industry Solutions Group at SAP where he discusses some best practice in using business intelligence to drive channel efficiency.

PRESENTATION: Driving profitability via optimized MDF

Jeff Staley, ,

Access the presentation by Jeff Staley, Director, Industry Solutions Group at SAP, on how companies should implement a comprehensive enterprise-wide strategy for planning, executing and analyzing channel marketing funds.

WHITEPAPER: Using BI to Increase Channel Efficiency

Jeff Staley, ,

Executive Summary In today's climate channel marketers need to be able to make fast and smart business decisions to make their channel more efficient and generate profit. But with the wealth of data collected and from multiple sources, the challenge is ...

WHITEPAPER: Maximizing Channel Marketing Spend

Jeff Staley, ,

Executive Summary As organizations seek additional ways to increase brand awareness and generate demand, vendors are increasingly looking at their channel marketing funding programs to be more effective by augmenting and leveraging the marketing budget ...

Category:Marketing

Vinay Iyer, ,

Listen to Vinay Iyer, Vice President of CRM Marketing at SAP, talk about the importance for channel marketers to understand the financial implications of program execution and build processes to manage the financial implications of channel programs. Iy ...

Category:Webinars
WEBINAR: Effective Alliance Marketing

Lisette Sens, ,

Listen to a recorded webinar by Lisette Sens, Director of Channel & Alliances at Vignette, outlines how to build an effective alliance programme, providing a checklist of the agreements, policies and procedures companies need to put into place and the act ...

Category:Marketing
WEBINAR: Boosting Partner Sales Performance: Aligning Enablement with Demand Generation

Laz Gonzalez, ,

www.siriusdecisions.com

According to Sirius Decisions research, only 15-20% of your total partners are engaging with their suppliers at any given point in time. So, how can you significantly expect to grow demand and move leads to deals? Bridging the widening gap between p ...

Category:Channel Sales