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Channel Focus North America 2018 - 21st Anniversary!

Channel Focus comes of age! In May 2018 we’ll be celebrating the 21st Anniversary of Channel Focus North America 2018! Channel Focus is the World’s leading event for people involved in building and developing Channels for the leading companies in the IT/Telecom industries.

For over 20 years Channel Focus has led the way in helping attendees understand new Channel trends, develop state of the art Channel programs and develop industry-leading Channel Sales and Marketing strategies.

DATE: Monday, May 14; Tuesday, May 15; and Wednesday, May 16, 2018

LOCATION:  Westin Kierland Resort and Spa in Scottsdale, Arizona.

Channel Focus – celebrating 21 years!
The 21st Anniversary of Channel Focus will be a fabulous celebration of everything the conference has come to stand for. The most important issues, the industry’s leading thinkers, and the most senior group of Channel executives that will gather in 2018. In short, Channel Focus North America is the conference that defines the strategies and tactics the industry’s leading vendors are using to grow and develop their Channel business.

This year’s event will be extra special! We’ll be celebrating with special events, the very best speakers and paying tribute to over 3,000 Channel Focus Alumni who represent every major company in the industry, some of whom have attended more than 15 times!

Channel Focus is the most important conference of its kind because it provides real thoughts and ideas from people who are making them work - today.

Evening Event
If you attend our Conference, you will be invited to join us at the Penske Racing Museum for our Evening Event. Eat, drink, and enjoy a live band in a unique indoor/outdoor venue set in the heart of beautiful downtown Scottsdale.

Who should attend?
If you are involved in any aspect of Channel Strategy, Channel Marketing and Sales, Channel Development or Channel marketing communications - you should be there! 

Conference attendees come from all over the Technology and Telecom industries. From Fortune 100 companies to today’s leading technology innovators. Some are experts who attend to stay current on the latest trends and directions. Others are marketing and sales people interested in learning from the experts. These attendees, plus the speakers and workshop leaders, make for a powerful interactive experience!

What will you learn?

  • Industry Updates

You'll get the latest information on buyer behaviors, what products are flowing through which Channels, emerging and declining channels, where they're headed for the future, and what that means to you.

  • Strategic Channel Marketing Presentations

Speakers will present on key issues like the impact of the Cloud, IoT and the rapidly growing Specialized Channels on your Channel strategy, you’ll learn about new routes to market, multi-Channel strategies and how you can adapt your activities to capitalize on these opportunities.

  • Best Practice Presentations

These are very specific presentations on real-world Channel strategies that have actually worked, presented by the people who have actually made them work. You'll take away dozens of ideas that you can immediately apply to your own situation.

  • Tactical Presentations

These presentations focus on how to do and how to improve fundamental sales, marketing and operational activities like MDF and co-op, partner training, lead handling and more. You'll come away with checklists of do's and don'ts to implement or enhance these programs.

Conference Speakers

Quite simply Channel Focus North America has an unparalleled reputation for bringing together the industry’s leading thinkers. All our speakers share their ideas and experiences in a unique trusted environment. They are chosen for both their subject matter expertise as well as their ability to deliver that expertise in an engaging and powerful way.

Networking opportunities

During the workshops, at breakfasts, lunches and special evening events you'll have unrivaled opportunity to meet with the speakers and attendees.

You'll make great contacts, meet key sources of help and establish relationships that will help you do your job long after this year's conference is over. A great networking opportunity!

What makes Channel Focus unique?

Quite simply, there are no other Channel marketing and sales conferences in the world quite like Baptie & Company's Channel Focus series. Channel Focus North America is a content driven event where past attendees and experts have generously contributed their time to help us develop the agenda and topics. This always ensures content is right on point for what's happening now and will be happening in the next years.

The conference has a tremendous amount of peer sharing of honest and practical ideas. That's because it is a closed forum: there are no press in attendance. It is fundamentally a group of highly seasoned industry sales and marketing executives getting together to learn and help each other. That's why attendees take away real solutions that they can apply immediately.

When you attend Channel Focus North America, you start becoming part of a real Community - establishing contacts and resources that will help you in years to come. It's another big reason we have such high repeat delegate attendance.

The conference features an unparalleled combination of informative presentations and interactive workshops that will enable you to come back and start making meaningful enhancements in your own strategies and programs. Don't miss it!