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26th Anniversary Year

Channel Focus North America 2023

Sheraton Hotel, Universal City, CA

Conference agenda November 8th and 9th, 2023


The Channel Focus Workshops are held twice per day, each day of the conference.  

The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.

Workshop Times:
Wednesday, November 8th, 2023: 11:20 - 12:20 and 3:45 - 4:45

Thursday, November 9th, 2023: 10:30 - 11:30 and 2:30 - 3:30

Please select 4 different workshops. We will provide your workshop schedule at registration based on your selections.

The Channel Specific Workshops - How do you more effectively engage with:

1. MSPs

2. The Hyperscalers

3. GSIs

4. ISVs

5. Agents

6. Influencers

The Discussion Workshops - A Real Opportunity to Debate These Issues:

7. Participants share the things they have done to make them easier to do business with

8. Career development - what skillsets will the next generation of Channel leaders need?

9. Moving from direct to indirect - how can you quickly build and scale the Channel opportunity?

10. Building an effective set of metrics to measure partner ROI

11. The latest thinking on partner incentives. 

12. Through Channel marketing - what do partners really want and use?

The Agent Workshops:

13. A deep dive into operations - what is required to make an agent model work?

14. Marketing with agents - what support do agents need?

15. Building an agent program - what is required?

AI Hands On Workshop:

16. AI – A hands on introduction to AI and its uses to and with your channel Partners