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About Channel Focus




This year marks the 26th year of Channel Focus! On November 8th and 9th join us at Sheraton Universal, CA for an amazing 2 days!

At 26 years old Channel Focus is one of the most respected events in the industry!! But how do we stay fresh? How have we maintained the position of the World’s number 1 event for people running channels in the major companies in the IT/Cloud/Telecom industries? It’s very simple thanks to an awesome group of advisors we have created the reputation for addressing the most important issues in our industry. 2023 is no different whether you want the latest thinking on AI or eco-systems, the latest uses of social media or the programs that work with Hyperscalers, MSPs or Influencers Channel Focus will provide not just information but strategies and tactics that will dramatically increase the effectiveness of all your go to market programs!

For 26 years Channel Focus has been the World’s leading event for people involved in building and developing Channels for the leading companies in the IT/Telecom industries.

The Event has led the way in helping attendees understand new Channel trends, develop state-of-the-art Channel programs, and develop industry-leading Channel Sales and Marketing strategies.

Date: November 8-9, 2023

Women’s Leadership Council November 7, 2023

Location: 333 Universal Hollywood Drive, Universal City, CA US, 91608

The 26th year of Channel Focus will be a fabulous celebration of everything the conference has come to stand for. The most important issues, the industry’s leading thinkers, and the most senior group of channel executives that will gather in 2023. In short, Channel Focus is the conference that defines the strategies and tactics the industry’s leading vendors are using to grow and develop their channel business.

What makes Channel Focus unique?

Quite simply, there are no other Channel Sales and Marketing conferences in the world quite like Baptie & Company's Channel Focus series. Channel Focus is a content-driven event where past attendees and experts have generously contributed their time to help us develop the agenda and topics. This always ensures content is right on point for what's happening now and will be happening in the next years.

The conference has a tremendous amount of peer sharing of honest and practical ideas. That's because it is a closed forum: there is no press in attendance. It is fundamentally a group of highly seasoned industry sales and marketing executives getting together to learn and help each other. That's why attendees take away real solutions that they can apply immediately.

When you attend Channel Focus, you start becoming part of a real Community - establishing contacts and resources that will help you in years to come. It's another big reason we have such high repeat delegate attendance.

The conference features an unparalleled combination of informative presentations and interactive workshops that will enable you to come back and start making meaningful enhancements to your own strategies and programs. Don't miss it!