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During the course of the conference, there are four workshop sessions, 2 each day.

The workshops, which are small roundtable discussions, are designed to enable you to bring your questions and get real answers to the issues that matter to you. The workshops at Channel Focus provide an unrivaled opportunity to share practical ideas and suggestions with 15-20 of your peers and take away answers to your specific questions.

Please select 4 different workshops. We will provide your workshop schedule at registration based on your selections.


Wednesday, May 13th – 11:20 to 12:20 & 3:35 to 4:35
Thursday, May 14th – 10:30 to 11:30 & 2:30 to 3:30

The Five Golden Rules Workshops - The 5 Things That Will Make You More Effective

  1. Building a model to effectively measure both the partner and customer experience
  2. Building a Recruitment and enablement strategy for today’s MSPs.
  3. How do you build a Channel program to answer the needs of an MRR (monthly) recurring revenue) model?
  4. Building an effective Sales and Marketing enablement program.
  5. Building a program to leverage the power of today’s marketplaces.
  6. Creating a program to target the influencer channel.

    The Discussion Workshops - A Real Opportunity to Debate These Issues

  7. Could Master Agents be a key component of your future channel strategy?
  8. AWS and Azure friend, foe or frenemy?
  9. The evolving role of today’s Channel leader – what new skill-sets will be required?
  10. Are partner tiers, deal reg, and other standard incentives losing relevance? And if so what will replace them?  
  11. Understanding the partners you need and building a carefully targeted recruitment campaign to attract them.
  12. How do you effectively measure the ROI of your Channel Marketing program?

If you've already registered and wish to select your workshops, please click the button below