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Event Information

Channel Focus 2021 – Virtual but very very Live!

With these uncertain times, it is vital that we all keep abreast of the very latest thinking on Channel strategy. We will therefore be running, Channel Focus virtually in April with the industry’s most important topics and leading speakers on April 20/21/22 2021.

Virtual but very very Live!

I’m sure like me, you are fed up with virtual events that purport to be live but are actually recorded and the lack of interaction they allow. This will not be the case at Channel Focus virtual! We’ve been working very hard on the platform and the format. All sessions will be live! During the event, participants will be able to participate in live Q & A. Meet, not only via chat but in one-to-one sessions with the cameras on! We will also replicate Channel Focus’ famous workshop format with participants able to see each other and discuss the issues live.

So no, these won’t replace Channel Focus but we do hope to deliver the very latest thinking on the Channels in a truly interactive and engaging environment.

After all, for 23 years Channel Focus has led the way in helping attendees understand new Channel trends, develop state-of-the-art Channel programs, and develop industry-leading Channel Sales and Marketing strategies.

DATE: April 20/21/22, 2021

LOCATION: Online (from anywhere)

A Full-Day Separate Women’s Leadership Council – April 15, 2021

We have also created a full-day Women’s Leadership Council event led by the top women Channel leaders again we will deliver a truly interactive event covering issues suggested by the advisory board.

Click here to see more on the Women's Leadership Council Event


Who should attend Channel Focus Virtual?

If you are involved in any aspect of Channel Strategy, Channel Marketing and Sales, Channel Development, or Channel marketing communications - you should be there!

Conference attendees come from all over the Technology and Telecom industries. From Fortune 100 companies to today’s leading technology innovators. Some are experts who attend to stay current on the latest trends and directions. Others are marketing and salespeople interested in learning from the experts. These attendees, plus the speakers and workshop leaders, make for a powerful interactive experience!

What will you learn?

Industry Updates

You'll get the latest information on buyer behaviors, what products are flowing through which channels, emerging and declining channels, where they're headed for the future, and what that means to you.

Strategic Channel Presentations

Speakers will present live on key issues like the impact of the current Crisis and the strategies you need to adopt to maximize your Channel success! You’ll learn about new routes to market, multi-channel strategies, and how you can adapt your activities to capitalize on these opportunities.

Best Practice Presentations

These are very specific presentations on real-world Channel strategies that have actually worked, presented by the people who have actually made them work. You'll take away dozens of ideas that you can immediately apply to your own situation.

Tactical Presentations

These presentations focus on how to do and how to improve fundamental sales, marketing, and operational activities like MDF and co-op, partner training, lead handling, and more. You'll come away with checklists of do's and don'ts to implement or enhance these programs.

Conference Speakers

Quite simply Channel Focus North America has an unparalleled reputation for bringing together the industry’s leading thinkers. All our speakers share their ideas and experiences in a unique trusted environment. They are chosen for both their subject matter expertise as well as their ability to deliver that expertise in an engaging and powerful way.

Networking opportunities

During the workshops, one-on-one video sessions and our networking break you'll have an unrivaled opportunity to virtually meet and interact with the speakers and attendees.

You'll make great contacts, meet key sources of help, and establish relationships that will help you do your job long after this year's conference is over. Despite the fact we are virtual it will be a great networking opportunity!

What makes Channel Focus unique?

Quite simply, there are no other Channel Sales and Marketing conferences in the world quite like Baptie & Company's Channel Focus series. Channel Focus is a content driven event where past attendees and experts have generously contributed their time to help us develop the agenda and topics. This always ensures content is right on point for what's happening now and will be happening in the next years.

The conference has a tremendous amount of peer sharing of honest and practical ideas. That's because it is a closed forum: there is no press in attendance. It is fundamentally a group of highly seasoned industry sales and marketing executives getting together to learn and help each other. That's why attendees take away real solutions that they can apply immediately.

When you attend Channel Focus, you start becoming part of a real Community - establishing contacts and resources that will help you in years to come. It's another big reason we have such high repeat delegate attendance.

The conference features an unparalleled combination of informative presentations and interactive workshops that will enable you to come back and start making meaningful enhancements in your own strategies and programs. Don't miss it!