Total Members: 12594
Conference Agenda
25th Anniversary Year
(The third virtual but very live edition!)
Channel Focus Virtual Spring 2022
April 6 & 7, 2022
Day 1: Wednesday April 6th, 2022 - All times Pacific
8:45-9:45am |
Conference Introduction & New Initiatives & Opening Conference Panel: Let’s get practical – how do you evolve your programs to meet the needs of differing partner types? Panel: Jeff McCullough - Global VP for Partner Sales - SolarWinds Karl Soderlund - SVP WW Channel Sales - Palo Alto Networks Joe Sykora - SVP WW Channels & Partner Sales - Proofpoint Nick Tidd - VP Global Partner Organization - Poly Moderator: Rod Baptie - CEO & President - Baptie & Company |
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TRACK 1 - Managing Channels in a Time of Change |
TRACK 2 - Improving Channel Performance.
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10:00-10:45am |
Session 1: 3 Channel Partners discuss how their business is changing and how this changes what they need from their vendors. Panel: Joanna Mirov - Founder & CEO - MXOtech, Inc. Kayvan Yazdi - Principal - TruAdvantage Wade Yeaman - CEO - Fluid IT Services Moderator: Christian Alvarez - SVP WW Channels - Nutanix |
Session 2: What does it take to build a state-of-the-art incentive program? Panel: Claudio Ayub - SVP TMT Lead - 360insights Sergio Bea - VP Global Channels - Accedian Richard Flynn - Co-Founder & CMO - The Spur Group Ken Fox - CEO - Channel Mechanics Moderator: Joe Sykora - SVP WW Channels & Partner Sales - Proofpoint |
10.45-11:15am | Break and networking | |
11:15-11:55am |
Session 3: Building and measuring an effective partner success program. Panel: Keri Bolding - VP of Channel Sales - Sierra Wireless Crystal Ferreira - Head of B2B Channels - Logitech Sara Seegers - RVP Indirect Channel Sales & Opportunity Management - Lumen Karen Strub - VP Client Services - Vistex Moderator: Corey Pratte - VP of Global Partner Sales - Cadence |
Session 4: Developing a state-of-the-art collaborative marketing program with your channel partners. Panel: Courtney Acuff - SVP of Marketing – Ansira Tricia Atchison - VP WW Partner Engagement & Experience - Citrix Cheryl Cook - SVP Global Partner Marketing - Dell Technologies Harbinder Khera - CEO & Founder - Mindmatrix Moderator: Heather Margolis - SVP of Marketing - 360insights
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11:55-1:00pm |
Lunchtime – (In Zoom) – DEI “Tell Us Your Story”: Are things changing? Two generations share their DEI experiences Donna Grothjan - VP WW Channels - HPE/Aruba |
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1:00-1:45pm | Choice of 8 Workshops (In Zoom) | |
2:00-2:45pm |
Session 5: Changing compensation models to better reward your team’s and your partners’ needs in today’s rapidly evolving market. Panel: Dave Allen - VP Americas Channels - Akamai Technologies Michelle Hodges - VP WW Channels - Gitlab Chris Jones - AVP Sales Channel - AT&T Integrated & Partner Solutions / Alliance Channel / ACC Business Kevin Rooney - VP Americas Channel Sales - Veeam Software Moderator: Frank Rauch - Head of WW Channel Sales - Check Point |
Session 6: The partner portal evolution – how do you create a meaningful experience for your partners?
Gary Sabin - VP Product Management - Impartner Claudia Lee - VP Partner Marketing - Nutanix Derek Smith - VP, Global Sales & Partnerships - ChannelAssist Moderator: Tim Acker - VP Global Channels & Alliances - Ninjio
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3:00–3:45pm |
3 x 10-minute Quick tips sessions – 5 things you can do 1: To further your career prospects Frank Rauch - Head of WW Channel Sales - Check Point 2: To more effectively on-board and activate new partners Marc Monday - Global VP of Strategic Partnerships - Sage 3: To gain mindshare with your partner’s ‘C’ suite Rob Rae - SVP of Business Development – Datto, Inc |
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3:45-3:50pm | Closing remarks |
Day 2: Thursday April 7th, 2022 - All times Pacific
8:45-9:45am |
Day’s introduction and Women’s Leadership Council and DEI Council updates - Rod Baptie - CEO & President - Baptie & Company Keynote day 2: Stop, start, continue – the panel debates the elements of their programs that fit into each of these categories. Panel: Cheryl Cook - SVP Global Partner Marketing - Dell Technologies Matt Cook - VP Global Partner Organization - Ciena Taylor Macdonald - Founder - RDBDG Mary Beth Walker - Head of Global Channel Strategy - HP Moderator: Rod Baptie - CEO & President - Baptie & Company |
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TRACK 1 - Managing Channels in a Time of Change |
TRACK 2 - Improving Channel Performance.
|
|
10:00-10:45am |
Session 7: Marketplaces – 3 vendors using them in very different ways discuss their marketplace strategies. Panel: Crystal Ferreira - Head of B2B Channels - Logitech Jeff McCullough - Global VP for Partner Sales - SolarWinds Chris Westfall - VP & Head of Channels & Alliances - Paylocity Moderator: Dan Overgaag - Managing Director - The Spur Group |
Session 8: Building an XaaS go to market strategy. Panel: Lisa Citron - VP Global Channel Sales - F5 Rob Rae - SVP of Business Development – Datto, Inc Carmen Sorice - SVP Strategic Partnerships - Tangoe Moderator: Theresa Caragol - CEO & Founder - AchieveUnite |
10:45-11:15am | Break and networking | |
11:15-11:55am |
Session 9: Recruiting and working with ISVs – what do they really want? Panel: Christian Alvarez - SVP WW Channels - Nutanix Alyssa Fitzpatrick - VP & General Manager SMG Global Partner Sales – Intel Marc Monday - Global VP of Strategic Partnerships - Sage Moderator: Rod Baptie – CEO & Founder – Baptie & Co. |
Session 10: Partner performance metrics – identifying, gathering, and presenting data. Panel: Tim Acker - VP Global Channels & Alliances - Ninjio Meg Brennan - VP Global Channels - Riverbed Technology Nick Tidd - VP Global Partner Organization - Poly Mary Beth Walker - Head of Global Channel Strategy - HP Moderator: Laura Cooling-Braasch - AVP, Client Partnership – Ansira |
11:55-1:00pm | Lunchtime (In Zoom): How the Ukraine War is Reshaping Everything Larry Walsh - CEO & Chief Analyst - Channelnomics |
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1:00-2:00pm | Choice of 8 Workshops (In Zoom) | |
2:30-3:15pm |
Session 11: 3 Channel leaders discuss the critical things that helped elevate their careers. Panel: Tricia Atchison - VP WW Partner Engagement & Experience - Citrix Sergio Bea - VP Global Channels -Accedian Lori Cornmesser - VP Global Channel Sales - CyCognito Moderator: Michelle Hodges - VP WW Channels - GitLab |
Session 12: Partner churn – retaining those you want, retiring those you don’t and recruiting those you need. Panel: Keri Bolding - VP Channel Sales - Sierra Wireless Chris Jones - AVP Sales Channels - AT&T Integrated & Partner Solutions / Alliance Channel / ACC Business Taylor Macdonald - Founder - RDBDG Karl Soderlund - SVP WW Channel Sales - Palo Alto Networks Moderator: Frank Rauch- Head of WW Channel Sales - Check Point |
3:15–3:20pm | Closing remarks |