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  • General Information

  • Job Title
    Principal, Channel Strategy & Management
  • Bio
    John DeSarbo is a Managing Principal at ZS Associates with responsibility for ZS's Sales Channel Strategy & Management Practice. John helps clients develop and execute multi-channel go-to-market strategy to scale coverage, improve customer acquisition/retention and accelerate revenue growth in target markets. John works with companies across a variety of industries with a particular focus on the technology sector.

    John has 20 years of consulting and industry experience focused on sales and marketing strategy and operations. Before joining ZS, John led the marketing function for Presidio, a leading IT services provider. Earlier in his career, John led numerous consulting engagements with MarketBridge, CSC Index and Accenture. John also helped launch Cvent (NYSE:CVT), a leading provider of event management cloud services.

    John is a frequent speaker on channel strategy and management topics for industry associations and leading business schools. John holds a BS in Industrial and Operations Engineering from the University of Michigan and an M.B.A from the MIT Sloan School of Management.