WEBINAR: 5 Steps to Turn Partners from Marketing Skeptics to Marketing Evangelists

0 reviews

Patrick van Boom, Chief Marketing Officer, TIE Kinetix

tiekinetix.com

No matter the size of your partner community - one theme remains true - channel partners and VARs are specialized in selling and supporting your solutions, not marketing. Especially when it comes to thru-partner marketing efforts, getting partners to enga ...

WEBINAR: Effective Partner Engagement: The Top Channel Incentive Pitfalls and How to Avoid Them

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Chris Becwar, Director of Product Marketing, Revitas, Inc.

www.revitasinc.com

Every year, good partners are getting harder to find, attract, and retain. So incentives are playing an increasingly important role. But rather than simply throwing larger sums of incentive money at partners, savvy channel leaders are discovering that the ...

WHITEPAPER: The Secret to Channel Success: Quit Excel

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Dan Hawtof, VP - Business Solutions, Global Channel, Blackhawk Engagement Solutions

www.bhengagement.com/services/channel/

Read the Blackhawk Engagement Solutions white paper "The Secret to Channel Success: Quit Excel" and learn how databases, not spreadsheets can help you better manage your Channel business. You'll learn five signs that you need an incentive platform, not a ...

WEBINAR: How should Resellers and Vendors change Their Sales Compensation Models to allow for ‘Cloud’ Business?

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Craig Schlagbaum, VP Indirect Channels, Comcast Business

business.comcast.com

Sales compensation models are being redesigned so that companies can capture the rapidly growing demand for cloud services. The old model of rewarding reps based on actual revenue bookings in the period doesn't work in the new cloud services model as cus ...

WEBINAR: Gaining a Latin American Voice in HQ! How Do You Sell the Value of Latin America to the Powers that be?

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Wilson Grava, VP & General Manager, Latin America, NetApp

www.netapp.com/uk/

Gartner estimates that the global IT spending market will hold up nicely in 2013, representing about $3.7 trillion. This includes $1 trillion in the USA, nearly $1 trillion in Europe, and developing economies of the Asia Pacific region will make up about ...

WEBINAR: Tips, Tricks, and Program Gaps

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Tom Gorey

Cloud Services that are contracted for term agreements have been favored by telecommunications and enterprise application suppliers for years. They benefit the suppliers offering services, their partner channels, and ultimately the End User Customers by c ...

WEBINAR: Building Value with Partners by Offering a Competitive Difference. Lessons Learned from a Technology Leader

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Ian Hutchieson, Channel Strategy and Loyalty Specialist, ICLP

www.iclployalty.com

The channel is changing, time to market is moving faster, knowing how to stay relevant is challenging. Knowing which Partners to target, invest in, while everything around them (and you) is evolving. Giving them enough reasons to consider your brand and ...

WHITEPAPER: A Beginner's Guide to Partner Marketing with Content Syndication

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Patrick van Boom, Chief Marketing Officer, TIE Kinetix

tiekinetix.com

This whitepaper looks at the basics of what channel content syndication is, how to determine whether it's a good fit for your business and also provides some basic questions to ask when shopping different vendors.

Webinar: Data-Driven Channel Management: Skate to Where the Puck is Going

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John DeSarbo & Alex Southworth

ZS recently surveyed 100 U.S. hardware and software providers to assess confidence in their 2016 channel growth plans. The survey produced some surprising results. While the vast majority of vendors feel that have defined the right opportunities for th ...

E-BOOK: Best Practices for Channel Incentive Programs

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Renee Real

Manufacturers and vendors rely on financial incentive programs to motivate their channel partners. In turn, channel partners (resellers, distributors, etc.) rely on these programs for revenue. Despite their potential to improve channel performance, ho ...

PRESENTATION: Rethinking Channel Strategy for the Internet of Things

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John DeSarbo, Principal, ZS Associates

The buzz in the channel regarding the Internet of Things is getting louder every day. Analysts are predicting the market for IOT solutions will exceed $7 trillion by 2020. Tech vendors are forming alliances that span industry sectors to capitalize on the ...

CHEATSHEET: Social Media

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Sarah Foulkes, Digital Marketing Manager, hawkeye Channel, USA

hawkeyechannel.com

Social media is everywhere. We could dive into the statistics of the millions of LinkedIn users and the hundreds of millions of tweets sent per day, but the overall message is clear – social media is used ALL THE TIME. However, understanding the actual va ...

WEBINAR: Four Keys to capacity planning that will make your partner business more effective

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Richard Flynn, Senior Principal, The Spur Group

Learn what are the four critical metrics you should measure for robust capacity planning. This will help you better determine which partners you should manage, how you should distribute your resources and how you can truly measure your partner’s performan ...

WEBINAR: Overcoming the Channel Paradox - Eight Best Practices for Revenue Acceleration in the Channel

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Jennifer Hartwell, Product Marketing Manager, Revitas Inc

Channel teams are caught between the need to grow significant revenue through channel and a number of paradoxical factors that make it difficult for success. Highly skilled channel partners are typically less engaged and loyal than ever before, and a lack ...

WEBINAR: Channel Sabermetrics Driving Partner Performance

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Sanjoy Chatterji, Founder, President and CEO, Entomo

Remember the movie Moneyball? While it was entertaining, it also provided some important lessons for channel management. Billy Beane of the Oakland A’s used smart analytics to reveal the most important predictors of a player’s potential - analysis that tr ...

PRESENTATION: Best Practice in MDF Utilization and Effectiveness

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Michael Kelly, Co-Founder, Head of EMEA, TSL Channel Marketing

www.tslmarketing.com

Download the PDF Slides of Mike Kelly's webinar Best Practice in MDF Utilization and Effectiveness. Many technology Vendors worldwide struggle with getting their Partners to engage with them on co-marketing campaigns that drive both revenue and market ...

Webinar: The Referral model What is it, and does it make sense for your business?

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Taylor Macdonald, VP of Channels, Intacct

An excellent, and underutilized, source of revenue opportunities may exist and could be easier to tap for your business than you think - by providing rewards for partners or consultants who refer business to you rather than actually deliver the solution. ...

WEBINAR: Loyalty lessons from global brands - learn how to turn your channel partners into fans and drive engagement

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Ian Hutchieson & Stuart Evans, ICLP

www.iclployalty.com

How do you increase partner engagement and boost your channel loyalty? B2C companies have finely honed loyalty strategies to help them win and retain customers in highly competitive industries. Channel partner programs can benefit from B2C companies a ...

WHITEPAPER: How to Get Channel Partners to Submit Their Data

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Renee Real, Director of Marketing & Communications, Channelinsight

We all know that partner data collection is the foundation of an effective Channel Data Management (CDM) program. And some times collecting accurate and timely data from your partners can be difficult to accomplish. But without complete and accurate data, ...