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WEBINAR: How should Resellers and Vendors change Their Sales Compensation Models to allow for ‘Cloud’ Business?

Craig Schlagbaum, ,

business.comcast.com

Sales compensation models are being redesigned so that companies can capture the rapidly growing demand for cloud services. The old model of rewarding reps based on actual revenue bookings in the period doesn't work in the new cloud services model as cus ...

WEBINAR: Gaining a Latin American Voice in HQ! How Do You Sell the Value of Latin America to the Powers that be?

Wilson Grava, ,

www.netapp.com/uk/

Gartner estimates that the global IT spending market will hold up nicely in 2013, representing about $3.7 trillion. This includes $1 trillion in the USA, nearly $1 trillion in Europe, and developing economies of the Asia Pacific region will make up about ...

Category:Regional Issues
WHITEPAPER: A Beginner's Guide to Partner Marketing with Content Syndication

Patrick van Boom, ,

tiekinetix.com

This whitepaper looks at the basics of what channel content syndication is, how to determine whether it's a good fit for your business and also provides some basic questions to ask when shopping different vendors.

Category:Marketing
WHITEPAPER: The Secret to Channel Success: Quit Excel

Dan Hawtof, ,

www.bhengagement.com/services/channel/

Read the Blackhawk Engagement Solutions white paper "The Secret to Channel Success: Quit Excel" and learn how databases, not spreadsheets can help you better manage your Channel business. You'll learn five signs that you need an incentive platform, not a ...

WEBINAR: Building Value with Partners by Offering a Competitive Difference. Lessons Learned from a Technology Leader

Ian Hutchieson, ,

www.iclployalty.com

The channel is changing, time to market is moving faster, knowing how to stay relevant is challenging. Knowing which Partners to target, invest in, while everything around them (and you) is evolving. Giving them enough reasons to consider your brand and ...

WEBINAR: 5 Steps to Turn Partners from Marketing Skeptics to Marketing Evangelists

Patrick van Boom, ,

tiekinetix.com

No matter the size of your partner community - one theme remains true - channel partners and VARs are specialized in selling and supporting your solutions, not marketing. Especially when it comes to thru-partner marketing efforts, getting partners to enga ...

Category:Marketing
WHITEPAPER: Get Industry Insights to Solving the Biggest Channel Data Management Challenges

Jeremy Miller, ,

www.channelinsight.com

This white paper goes over high-level benchmark results of the Channel Data Management survey recently conducted by Baptie & Associates and Channelinsight. The survey focused on the importance of having access to timely and accurate channel data in order ...

WEBINAR: Get Industry Insights to Solving the Biggest Channel Data Management Challenges

Jeremy Miller, ,

channelinsight.com

This 45-minute webinar presented the high-level benchmark results of the Channel Data Management survey recently conducted by Baptie & Associates & Channelinsight. The survey focused on the importance of having access to timely and accurate channel data i ...

WEBINAR: From “First Date” to Engagement: Partner Profiling and Onboarding for Today’s Channel

William Gilsing, ,

www.hawkeyechannel.com/‎

Are you having a lot of first dates with prospective partners lately? New partners are critical for growing business and extending your market reach – learn how to profile and onboard partners who will move from that first “date” to full “engagement” wit ...

Category:Channel Sales
WHITEPAPER: Create Loyalty in a Cloud-Based Market

Theresa Wabler, ,

www.bhengagement.com/services/channel/

The reseller market is shrinking. Traditional VARs are consolidating and born-in-the-cloud resellers are starting to make their mark. Increased competition is emerging from many directions, including telcos and new cloud technology vendors. So what’s a ch ...

WHITEPAPER: Top 10 Ways You Might be Wasting Channel Investment

William Gilsing, ,

www.hawkeyechannel.com/‎

Many things keep CEOs, CFOs and Channel Chiefs up at night. At the top of that list is whether the millions of dollars they invest in channel recruitment, partner enablement and channel management positively impact indirect sales growth and profitability. ...

Category:Marketing
WEBINAR: The Results of a Unique Research Study - What Really Matters to Vendors and Partners?

Tim Herbert, ,

www.comptia.org

Access the recorded unique industry study Channel Focus webinar comparing the attitudes of Partners and vendors to the most important Channel issues. CompTIA interviewed their partner network and Channel Focus asked you the vendors the same questions. ...

Category:Channel Sales
WHITEPAPER: Incentivizing Channel Behavior

Mae Reeves, ,

www.bhengagement.com/services/channel/

Most channel incentive programs are designed to reward one thing: sales. At first blush, this makes sense: It’s a standard pay-for-performance model. However, in the increasingly competitive channel market, smart manufacturers are looking to influence beh ...

Category:Channel Sales
WEBINAR: Making your Partners’ Lives Easier

Jeremy Butt, ,

www.westcongroup.com

A sale to your channel partners often starts or is influenced by customer service. And some estimates put the cost for acquiring new customers at 6 or 7 times that of retaining existing ones. For many vendors, improving customer retention by just 5% can p ...

Category:Channel Sales
e-BOOK: Part 2 - Through-Partner Marketing

Tina Lauzon, ,

www.hawkeyechannel.com

It’s here! Part 2 of our most downloaded hawkeye eBook! Get your free copy of “The Playbook: How to Increase Revenue Using Through-Partner Marketing Part 2”. Enable your partners to effectively and successfully market your products and services. We’re ...

Category:Marketing
PRESENTATION: How Do We Train Our Partners to Move from Being Plumbers to Selling Real Business Outcomes to their Customers?

Robert Saxe, ,

Today, end user customers are expecting more from their partners. Gone are the days when a partner could merely get certified then have a good business by simply reselling kit and conducting simple installations. Now, end users are asking for total solu ...

Category:Channel Sales
PRESENTATION: Best Practices for Creating Sales Tools Your Partners Will Use

Richard Goring, ,

www.brightcarbon.com

Richard Goring, Managing Consultant - BrightCarbon, is one of the country's leading authorities on sales presentations, and has recently been pioneering the use of iPad for visual sales conversations. He has helped to write and create 1000s of sales prese ...

Category:Channel Sales