Total Members: 7294

Event Information 2016

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Our 10 Point Charter

1. To create an environment which both tackles and provides answers to, the most important Channel issues of the day

2. To work with over 20 of the industries Channel leaders, to develop an agenda, that covers the most important issues that affect Channel professionals today

3. To recruit speakers, who are experts on these issues and to work with those speakers to develop informative and actionable presentations

4. To provide interactive workshop environments, led by industry leaders, where delegates can find real answers to the issues that matter the most to them

5. To look after and treat every event attendee as though they were guests in our own homes

6. To create an event that is exceptionally well run and managed

7. To create a trusted environment under Chatham House Rules where both speakers and delegates can freely share their knowledge and opinions

8. To create social events which combine a very fun environment with an ambience that encourages and enables our guests to meet and network with one another

9. To create a forum where groups like the women’s leadership council can discuss key issues affecting the industry

10. To constantly listen to our guests so we can continually strive to improve the Channel Focus event

 Channel Focus North America with Latin America 2016 is the event for the technology industry that brings together the IT and telecom industries' most effective channel sales and marketing strategists.

DATE: Tuesday, April 19, Wednesday, April 20 & Thursday, April 21, 2016


Loews Hollywood Hotel 

1755 North Highland Avenue  

Hollywood, California  90028


Hotel Accommodation

Baptie & Company has arranged a special group rate of $229.00 + tax per night for single occupancy.  Please book your hotel reservations no later than March 31st, 2016 to receive the special group rate.  You may book by calling Loews Hollywood Hotel at 1-855-563-9749 or online at Please quote "Baptie & Company/Channel Focus" to receive the special rate.


Now in its 19th year, Channel Focus North America is the conference that defines strategies and tactics leading vendors are using to grow their business.

Over the past 18 years, the conference has built a reputation for sourcing the finest speakers, talking about how they are combining radical new thinking and proven strategies to successfully open up new channels, and redefine existing, channel sales and marketing methods.

In short, the event for the technology industry that brings together the IT and telecom industries' most effective channel sales and marketing strategists.

Channel Focus is the most important conference of its kind because it provides real thoughts and ideas from people who are actually making them work in the America - today.

Who should attend?

If you are involved in any aspect of channel marketing and sales, channel development, marketing communications, or business strategy in North America - you should be there!

Channel Focus is the one place where you can get great ideas about multi-channel strategies and that you can apply to your own situation.

Conference attendees come from all over the technology and consumer products industry. Some are experts who attend to stay current on the latest trends and directions. Others are marketing and sales people interested in extending their programs into this region by learning from the experts. These attendees, plus the speakers and workshop leaders who usually stay and participate in the entire conference, make for a powerful interactive experience!

What will you learn?

At Channel Focus you'll learn the strategies and tactics leading companies are using to grow their market share.

At Channel Focus you'll gain invaluable insights into the very latest thinking on the channel.

At Channel Focus, the most knowledgeable experts from the leading computer related hardware, software, peripherals, telecoms and services vendors will share with you how they drive business through a variety of established and emerging indirect and direct channels.

But probably most important of all, as a Channel Focus attendee you'll take away real strategies and tactics that you can build into your programs to increase your sales and improve the focus and effectiveness of your channel partners.

Industry Updates

You'll get the latest quantitative data on buyer behaviors, what products are flowing through which channels, emerging and declining categories, where they're headed for the future, and what that means to you.

Strategic Channel Marketing Presentations

Speakers will present on key issues like the impact of today's economy on direct and indirect channels, new routes to market, multi-channel strategies and suggest how you can adapt your activities to capitalise on the opportunities discussed.

Best Practice Presentations

These are very specific presentations on real world channel strategies that have actually worked, presented by the people who have actually made them work - not just in technology but from other industries we can all learn from. You'll take away dozens of ideas that you can immediately apply to your own situation.

Tactical Presentations

These presentations focus on how to do and how to improve fundamental sales, marketing and operational activities like MDF and co-op, partner training, lead handling and more. You'll come away with checklists of do's and don'ts to implement or enhance these programs.

Conference Speakers

Channel Focus North America brings together the most knowledgeable executives from leading computer related hardware, software and peripherals vendors, channel partners and enterprise customers doing business in the US.

Together with speakers from outside the hi-tech industry they will share information and ideas about what they are doing that we can use. They'll also share with you how they drive business through distributors, retailers, VARs, direct, relationship and internet marketing.

Networking opportunities

Contacts & Community

During the workshops, at breakfasts, lunches and special evening function you'll have unrivalled opportunity to meet with speakers and attendees.

You'll make great contacts, meet key sources of help and establish relationships that will help you do your job long after this year's conference is over. A great networking opportunity!


Here's a selection of some of the participating companies:

3Com, Absolute Software, Adaptec, ADTRAN, Adtran, Advanced Call Center Technologies, Agilent Inc., Agilysys, Alcatel, Alvaka Networks, Amazon Consulting, LLC, AMD, Aqueduct, Inc, Aspen Marketing Technology Group, AT&T, Autobytel, Autodesk, Inc, Avaya, Avnet Computer Marketing, Avocent

Blackbaud, BMC Software, Borland Software, Bramasol, Brocade Communications, BSA International

Cable and Wireless, Campaigners, Canon USA, Cardiff Software, CCI, Centennial Software, Ceyoniq, Inc, Channelinsight, Check Point Software Technologies, Cisco Systems, Citrix Systems, Cognos, Cohesion, Comergent, Compass Aerospace, compuBase, Compuware, Concord Communications, Inc, Corel Corporation, Corel Inc, Cornerstone OnDemand, CRN

Data Kinetics Ltd, Data Systems Worldwide, Inc, Delta Products Corp, Demand Logic International, Digital Impact

EarthLink, Inc, EDS, Elron Electric Industries Ltd, eMarketer, EMC, Enterasys Networks, Epson America, Inc, ESRI, Eurologic Systems, Inc, Evault, Extensis, Extreme Networks

FEA, FFWD, FileMaker, FileNET Corporation, Fluke Networks, Fortress Technologies, Front Range Solutions, Frontline Solutions, Frontline Specialists, Inc, FRx Software, F-Secure Inc, Fujitsu PC

Global Technology Distribution Council, Google, Group One Software, Gyrographic Comminications

Harris Automation, Harte-Hanks, hawkeye, HBR Technologies, Hitachi Data Systems, Hostway, HP, Hughes Network Systems

I.B.I.S, IBM, ICLP, Imation, Indus International, Inc, Infocus, Information Builders, Infowave Software, Ingram Micro, Insider Marketing/Insider Creative, Integrated Research Inc, Intel Corporation, Intelsat, Interland, Intermec Technologies, Internet Security Systems, Interwork - Canada, Intuit, Iomega, IPED, Ipswitch, Juniper Networks

Kern Direct, Kodak, KPG

Lawson Software, Legato Systems, Let's Talk Business, Lexmark International, Lionbridge

Made2manage Systems, Inc., Market One, MarketSource, MarketStar, McDATA Corp, Media Cybernetics, Microsoft, Milan Technologies, MindGame Marketing, Inc, Mitel Networks, Motorola, MRV Communications, MTS-Integratrak

N-Able, NCR, NEC Mitsubishi, NEC Technologies, NetIQ, Netmanage, Inc, Network Associates, Networks 2000, Nokia, Nortel Networks, Novell

Oce-USA, Inc, Omtool Ltd, OpenText, Optio Software, Oracle, Overland Storage

Palm One, Panasonic, Panorama Corporation, Patchlink, Phoenix Technologies, Plextor, PM Consulting Group, Pointbase, ProClarity, PRTM, Psion, PTC

Qualcomm Inc, Quantum

RADVISION, Raritan, Reed, Research In Motion, Requisite Software, RSA Security

S1 Corporation, Sales Alliance,, Samsung, Wireless Terminals, Sandlot, SAP, Scribe Software, Seagate Technology, SecureWorks, Inc, Segue Software, SGI, Shawn Yeager & Company, Sicola Martin, Siemens EN, Siemens Communications, SignalSoft Corporation, Smart Tech, SonicWall, Sony Electronics, Inc., SOPHOS, Sound Consulting, Stratus, Strix Systems, Sybase, Symantec Corporation, Symbol Technologies, Synnex, Systems Union Inc

Techmar, The Sales Alliance, TIG, TOSHIBA , TransAmerica , Trend Micro, Tripwire, Inc

UBM Channel, UNLV, US Commercial Service

Vanguard Managed Solutions, VARBusiness, Veritas, Verteris, ViewSonic Corp, Visual Numerica

Webhire, Inc, Wilshire Group/Gage, Witness Systems, Wonderware, WRQ, Inc, Wyse Technology

Xchange, Xerox, XIOtech Corp

Zebra Technologies, Zyme

What makes it unique

Quite simply, there are no other marketing and sales conferences in the world quite like Baptie & Company's Channel Focus series. There are  multiple reasons why Channel Focus North America has grown to become the biggest and most successful channel conference in North America.

Channel Focus North America is a content driven event where past attendees and experts have generously contributed their time to help us develop the agenda and topics. This always ensures content is right on point for what's happening now and will be happening in the next years.

Channel Focus North America has a tremendous amount of peer sharing of honest and practical ideas. That's because it is a closed forum: there are no press in attendance. It is fundamentally a group of highly seasoned industry sales and marketing executives getting together to learn and help each other. That's why attendees take away real solutions that they can apply immediately.

The quality of speakers and workshop leaders at Channel Focus North America is recognised as being the best of any North America conference. The conference features not just leading figures from within our industry, but also experts from other industries who join the event to provide ideas we can adapt from what they are doing. And, unlike many other conferences, the speakers stay and actively participate in all of the conference activities including workshops.

When you attend Channel Focus North America, you start becoming part of a real Community - establishing contacts and resources that will help you in years to come. It's another big reason we have such high repeat delegate attendance.

The conference features an unparalleled combination of informative presentations and interactive workshops that will enable you to come back and start making meaningful enhancements in your own strategies and programs. Don't miss it!

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