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  • Welcome to The Go-to Market and Sales Strategy Zone

    Download the infographic that provides invaluable insights for technology vendors who are defining their cloud services channel strategy for SMBs!

    In this zone we want to create a robust dialogue around a number of key themes - 
    including

    Through research and other means we want to capture the Voice of the Partner and understand what they are really saying


    • We want to explore what we mean by Channel Strategy and how members are utilizing different channels to achieve their strategic objectives.
    • We want to look at Partner Program Design and how this can be structured to drive desired partner behavior   Channel Sales Force Design How are members structuring their channel sales force? What roles and competencies do members see as essential for the success of their channel sales teams?  And how are members working with their teams to develop these competencies
    • Finally we want to tackle the hoary issue of Channel Sales Compensation – How are members structuring sales compensation and incentives to drive channel sales productivity? We like to run a survey on this topic so we can create some fascinating industry benchmarks!        


    So don’t just look - get involved   

    Discuss these issues  

    Blog on these issues    

    Contribute other content    

    These are really important issues and we want the community to contribute to create some fabulous answers!!      

    And to kick off!  Download this infographic that provides invaluable insights for technology vendors who are defining their cloud service channel strategy for SMBs.  

  • Category
    Community Groups
  • Created
    Sunday, 06 April 2014
  • Group admin
    John DeSarbo, Aaron Smith